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Cold Calling Employers with Confidence

Updated: Sep 13, 2021

Did you know that over 60% of jobs are found through means other than online applications?

One of the most effective ways of obtaining the job you want, especially if the employer is not actively hiring, is to make a personal connection through a method known as cold calling.

Cold calling refers to contacting someone unsolicited or “out of the blue” in an attempt to sell something or gather information.

Utilize the cold call example narrative below and the following tips to make a lasting impression with any employer and land your dream job.

Here are some tips to keep in mind:

1. Ask for the manager right away. This may seem awkward or aggressive, but it’s important to get right to the source. If the manager is not in, speak to an assistant manager or leave a message for the manager to call you back.

2. Keep it short and sweet. You don’t want to waste the manager’s time, so always ask if they have time to talk before you jump in and keep your conversation short. Only ask 3-4 essential questions that will convey your interest and elicit the information you need.

3. Don’t waste too much time with pleasantries. Often those who are nervous will spend a lot of time on small talk or “beat around the bush”. Employers are busy and will be fine with a simple “how are you” at the beginning and “thank you” and the end.

4. Names are important. Make sure to introduce yourself by name once you are speaking to the manager. This familiarity will make your resume stand out when they are reviewing them at a later date. Furthermore, make sure to take note of the manager's name and repeat it at least once near the end of your conversation. This will humanize the interaction as well as signal to the manager that you were paying attention.

5. Ask how to apply. If they are hiring or willing to take resumes, always end the conversation by asking what application method they prefer. That way, when you do apply, you will know that your application will be reviewed. You can also use this as an opportunity to demonstrate that you are the type of person to follow through on what is asked of you.

6. Reiterate your interest. After you have asked your questions, always end the conversation by stating how interested you are in the role and let them know how and when you plan to apply so they can expect your application.

7. Follow-up. If the manager was not in when you called and never returns your message, follow-up! Within a week or two, try calling again. Your persistence will speak volumes to your character and expresses true interest to the employer.

Written by: MacKenzie Verhelst, BAPsych, CVRP-TSA

MacKenzie Verhelst is a Vocational Rehabilitation Consultant for Creative Therapy Consultants. MacKenzie is a Certified Vocational Rehabilitation Professional (CVRP) with Transferrable Skill Analysis (TSA) certification and holds a Bachelor of Arts degree in Psychology from McGill University. She demonstrates expertise in vocational assessment, resume/cover letter development, interview preparation, active job search support, and job sustainment services. MacKenzie is passionate about helping others reach their utmost potential and advocates for finding joy in work. To learn more about Vocational Rehabilitation services, please visit click here.


1. Smith, S. A. (2018). Careers in Media and Communication. SAGE Publications.


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